July 30, 2007

Putting my money where my mouth is

So I’ve been talking a lot of smack online lately about how nobody is really committed enough to keeping trails open to bikes – figured it’s time to do something positive about it, leveraging my position as a framebuilder.

Here’s the deal:
-From now on, every Waltworks frame or complete bike includes (at no extra charge) a basic IMBA membership. From what I’ve read, once you get someone to take the first step and join this kind of organization, they’re quite likely to renew their membership down the road – getting over that first hurdle is the hardest part. Honestly, pretty much anyone who’s buying one of my bikes should already be a member, but I know that’s not the case.
-If you’re already an IMBA member, I’ll give you a Waltworks t-shirt and some other goodies at no charge.
-I’ll advocate for other framebuilders and manufacturers to do the same.